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4 Simple Ways To Scale A Startup In An Increasingly Expensive World

Launching your startup is one thing, but if you’ve managed to survive past that initial rocky phase of getting your business off the ground, it won’t take long before your attention turns to how you’ll scale.

Unfortunately, a poor strategy for scaling your startup, can quickly undermine all your previous work. In fact, some studies have even cited premature scaling as one of the leading causes of startup failure.

One of the most common causes of this type of failure? Lack of money.

Growing your startup often requires additional investment in both personnel and financial resources, but if you don’t manage your growing team & cash flow properly, you can quickly get your business into trouble.

But all of this doesn’t mean scaling is impossible. And to highlight this reality, I recently sat down for a great conversation with both Tom Kulzer, CEO and founder of AWeber, an email marketing automation tool that’s been around since 1998, and Anton Mishchenko, cofounder and CEO of the Y Combinator-backed developer hiring platform, YouTeam.

Both were able to provide great insights—based on first-hand experience—into what startups need to do to scale successfully in today’s increasingly expensive business world.

Launching your startup is one thing, but if you’ve managed to survive past that initial rocky phase of getting your business off the ground, it won’t take long before your attention turns to how you’ll scale.

Unfortunately, a poor strategy for scaling your startup, can quickly undermine all your previous work. In fact, some studies have even cited premature scaling as one of the leading causes of startup failure.

One of the most common causes of this type of failure? Lack of money.

Growing your startup often requires additional investment in both personnel and financial resources, but if you don’t manage your growing team & cash flow properly, you can quickly get your business into trouble.

But all of this doesn’t mean scaling is impossible. And to highlight this reality, I recently sat down for a great conversation with both Tom Kulzer, CEO and founder of AWeber, an email marketing automation tool that’s been around since 1998, and Anton Mishchenko, cofounder and CEO of the Y Combinator-backed developer hiring platform, YouTeam.

Both were able to provide great insights—based on first-hand experience—into what startups need to do to scale successfully in today’s increasingly expensive business world.

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